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SEO (Search Engine Optimization) is a process to optimise a website to rank highly on search engines in the organic listings, gaining consequently more traffic.
This needs to be qualified traffic, consistent and right for the exact intention of the user.
In this section, you will find several articles based on studies and our experience of nearly a decade in SEO. We suggest you practice, try out and test the solutions, verifying with data – and not opinions – what matches better the unique needs of your business and your clients’ persona.
SEO Tips change quite dramatically over time, so we also suggest you always check the publishing data on each source of information you rely on, be it video, articles, e-books. on-demand webinars etc.: many techniques and SEO tips that you could have been provided years ago are not to be considered surely reliable anymore, because of the continuous changes of algorithms and technologies.
We’re starting this Blog in 2017 with an experience of nearly a decade, in which we’ve seen a real metamorphosis from the odd Black-hat SEO Tips of invisible “Search engine text” added on pages, to bulk directories submission, throughout all the cute-named animals algorithms, Mobile first, to the current day of IPA, Internet of Things, voice search, and infinite possible evolutions, which we are extremely curious to discover and which we will share with you at our best, always.
In Our Blog, we will provide and share information on SEO at different levels, from the more basic ones to the more advanced, for SEO professionals.
You are always more than welcome to contribute to the discussions by commenting our articles so that we all will be able to learn from each other!
And if you find some piece of information interesting and useful, share it with friends on your social channels: we will be happy and we hope they will be, too!
Balancing SEO and good copy: how to avoid sacrificing your content for keyword stuffing
Posted on February 02, 2018
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Megan, a very talented copywriter I’ve been lucky to get to know some months ago, shares with us today her
What is Anchor Text and which are the best for your back link
Posted on January 27, 2018
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In our previous article, we explained how to do link building outreach. Today, we will see why not all backlinks
Beginners Guide: how to develop a content marketing strategy
Posted on January 04, 2018
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Most business owners now know the importance of using a company blog, even if very few of them have a
11 Image SEO tips and Google Search Images best practices
Posted on December 03, 2017
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People are naturally attracted to images. According to Rand Fishkin’s analysis, a third of all searches performed in Google are
How to use local SEO for small business
Posted on November 20, 2017
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Local SEO for small business is one of the services that more often are requested to us. For this reason, we
What is content marketing with “unicorn” ambitions
Posted on November 17, 2017
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As we promised in our article on the SEO testing, today we would like to share an interesting view on
How to test your website speed and how important is really speed for SEO
Posted on November 16, 2017
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Some days ago, we published an article about the User Experience being nowadays one of the most important SEO Ranking
SEO Basics Checklist part 1: Title Tag & Meta Descriptions
Posted on November 15, 2017
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The SEO Basics Checklist is our new small series, in which over the next few days we are going to
Why is the User Experience one of the first SEO Ranking Factors
Posted on November 14, 2017
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We started working in SEO at the beginning of the millennium when this was a completely different job. SEO Ranking
SEO copywriting best practices: keyword optimization series #2
Posted on November 06, 2017
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After spending some time yesterday listing how to find niche keywords, today we’d like to explain some basic SEO copywriting