Before the summer break, we interviewed a great branding photographer who specialises in fitness professionals: Ally Whitlock. 

Today, we are proud to present you a videographer with a great passion for art and design, who decided to specialise in art videography, focusing mainly on producing marketing videos for galleries, museums, art and design studios and interior designers.

She’s a very talented female entrepreneur and her name is Angelika Winnett.

How would you explain your business to someone who has no knowledge of it?

I am a London-based videographer specialised in art and design videos. I produce short films – mostly for online use – for clients in the cultural sector. But I have also worked with businesses in many different industries, too.

How long have you been in this business? And in other businesses?

I have been a freelance videographer in the UK since 2014 – and my background is in broadcast journalism. I used to work as a news reporter for one of the main commercial TV channels in my home country, Hungary.

Why did you choose it?

When I moved to the UK for private reasons (I fell in love with an English man), I quickly realised that not many employers were looking for a Hungarian-speaking television reporter in this country so I needed to upgrade my skills.
While I was on maternity leave with my son, in my free time I learnt how to use the camera, how to record audio, how to light a scene and how to edit. This is how my journey started as a videographer in London.
angelika winnett videography london art museums galleries

How did you get started?

Slowly. Initially, I worked a lot for my previous employer in Hungary as their UK-based news correspondent. British politics provided enough news for quite a while! In the meantime, I have started building my UK-based clientele – small and middle-size businesses from law firms to galleries and consultancy firms.
I love working with artists, designers and on cultural projects, therefore I decided to specialise. However, coronavirus has had its effects on my business – and now I am operating with an open mind and happy to have clients from all industries.

How do you attract your clients?

Mostly by word of mouth and through my network and clients recommendations. I am constantly trying to improve my social media and online presence but it’s very time-consuming so they sometimes get neglected. Still, I keep trying different methods.

Can you describe your customers?

My customers mainly come from the art, design and cultural sector – I work with galleries, interior designers, art studios and communications consultancy agencies. However, I still get commissioned by other businesses such as start-ups or law firms.

Where do you see your business in the next year? In the next five years?

I think we live very uncertain times so at the moment it’s hard to predict but my dream would be working with major players in the cultural industry on a regular basis. I love working on unusual and quirky projects – it would be fab to be involved in something new and groundbreaking.

Which things make you happy as a small business owner?

A successful filming day – and a happy and satisfied client at the end of a project.
Receiving positive feedback is the most important thing for me.
Also, when clients return and would like to work with me again – I know I did something right and it gives me reassurance to continue.

Which is your best-selling product or service and why do you think your clients love it so much?

I think nowadays most of my clients would like to use videos online – mainly on social media or their website. These are the platforms where they communicate the most with their clientele and buyers – and it’s here where they can reach most of their potential clients.
Facebook and Instagram are also very easy to use, therefore if they do their social well, it’s no hassle to add/use videos as part of their digital marketing campaigns.
You can also add videos to your newsletter, or upload them to your YouTube channels which will improve your Google ranking – or you can use videos as adverts on social media.
At the end of the contract, the product (video) is yours – and you can use it during offline events, too, for example as part of a presentation.

Why do your customers select you over your competitors?

My clients’ feedbacks usually highlight the personal attention and patience they receive from me during the filming process – so I would love to believe that this is what makes me a strong competitor in the market.

Customer Retention: how do you keep your customers happy?

I think the most important thing to realise that you can’t run a successful business without happy customers – and you need to show your appreciation to your clients all the time.

angelika winnett videographer london art

This is what I do – by listening to them, advising them and paying attention to every single detail of the project.
I believe this one-to-one relationship and that you are approachable is the secret of having satisfied customers.

Which challenges did and do you face, running your business?

My biggest challenge is juggling between the actual work (filming) – and at the same time keeping on top of my business administration, updated equipment, latest industry trends, marketing, etc.
I basically do most of the things on my own at the moment and there are so many things to do in one business that I sometimes find that I work really hard without actually doing the main job, creating a video.
I also find managing my social media a challenge – sometimes shying away from the publicity.
I am originally from Hungary and we run a small Airbnb business in Budapest, too so it gives me another part-time job. It has been pretty quiet though this year – as you can imagine…
Finally, I am sure we all face it on a daily basis but having to manage my son’s school and after school life, housework, shopping, cooking – and then work from home is another layer on top of running my business.

Is there any business lesson you learnt through experience that you wish you knew about earlier in life?

To go out there and sell yourself and not undersell or undervalue your work.

How do you maintain a good work-life balance?

One day I hope I might have the answer to that question!

Which is your best strategy for time management?

Muting my phone for a few hours and concentrate on my daily tasks.
Summary