In this category, you find all the articles related to Content Marketing news and training, aimed to let you understand how to develop a content marketing foundation from creating a content marketing strategy to consistently developing, repurposing, promoting and analyzing your content.
In the beginning, SEO was mainly a technical job, around meta tags, metadata, directories, hidden text and similar.
After the “animal” updates (Panda, Penguin, Hummingbird and so on), SEO has started to rely strongly on creating quality, engaging, credible, useful content.
Not just having the keywords in the right places, because duplicate, thin, poorly written content will let your website be penalised by Google.
For this reason, it has become necessary to keep updated with Content Marketing news and training and we hope this session will help you with this purpose.
Your website: the stronghold of your content
I have just received a question from a client and it inspired me to write this article. Actually, it was
Storytelling Your Case Studies
Sarah Thomas, creative copywriter/screenwriter, explains in this guest article How to present case studies on a website using the storytelling
July, August and September Awareness Days 2019 UK
Summer is here now and we cannot neglect our marketing. Our July, August and September Awareness Days 2019 UK can
How to write interesting content: Morwenna Lawson’s top 10 tips
We have all been tasked with writing about boring topics at some point in our working lives, those areas of
What is thin content
What is thin content? This is something you may have already heard about, and it’s an issue you want to fix
Yoast SEO Guide Part Two: Readability Test for Beginners
A few weeks ago, I published the first part of the Yoast SEO Guide on how to use Yoast SEO in
How to use Yoast SEO in WordPress: Content Optimisation for Beginners
WordPress is currently the most popular CMS (Content Management System), used by 30.4% of all websites, up from 13.1% seven years
From business owner to content marketer – How to use your business blog
Sara Bussandri, a good friend of mine, is a fantastic freelance writer and blogger. I asked her to share with us
Content creation tips: how to create informative content for your audience
Many small business owners nowadays know that they should provide their audience with informative, useful content – yet they struggle
Balancing SEO and good copy: how to avoid sacrificing your content for keyword stuffing
Megan, a very talented copywriter I’ve been lucky to get to know some months ago, shares with us today her