SEO (Search Engine Optimization) is a process to optimise a website to rank highly on search engines in the organic listings, gaining consequently more traffic.
This needs to be qualified traffic, consistent and right for the exact intention of the user.
In this section, you will find several articles based on studies and our experience of nearly a decade in SEO. We suggest you practice, try out and test the solutions, verifying with data – and not opinions – what matches better the unique needs of your business and your clients’ persona.
SEO Tips change quite dramatically over time, so we also suggest you always check the publishing data on each source of information you rely on, be it video, articles, e-books. on-demand webinars etc.: many techniques and SEO tips that you could have been provided years ago are not to be considered surely reliable anymore, because of the continuous changes of algorithms and technologies.
We’re starting this Blog in 2017 with an experience of nearly a decade, in which we’ve seen a real metamorphosis from the odd Black-hat SEO Tips of invisible “Search engine text” added on pages, to bulk directories submission, throughout all the cute-named animals algorithms, Mobile first, to the current day of IPA, Internet of Things, voice search, and infinite possible evolutions, which we are extremely curious to discover and which we will share with you at our best, always.
In Our Blog, we will provide and share information on SEO at different levels, from the more basic ones to the more advanced, for SEO professionals.
You are always more than welcome to contribute to the discussions by commenting our articles so that we all will be able to learn from each other!
And if you find some piece of information interesting and useful, share it with friends on your social channels: we will be happy and we hope they will be, too!
8 Reasons Why Your Business Needs SEO
Let’s start with some figures: 7 billion searches per day made on Google 75,000 Google searches per second The average
Benefits of SEO: helping you prepare an exit strategy
Benefits of SEO for a small business: helping you prepare an exit strategy I’ve been speaking to many entrepreneurs over
SEO Tips for Ecommerce Websites: Product descriptions
When I’m asked to give SEO Tips for Ecommerce Websites, one of the very first things I always mention is
Google BERT: understanding the new algorithm update
Google BERT is the new algorithm update that’s being rolled out this week for the English language. Google anticipates it
How to optimise your website for voice search
I recently delivered a small video training on how to optimise your website for voice search I was glad to
What are featured snippets? An easy guide to Rich Snippets
Featured Snippets, Rich Snippets, Structured Data are technical terms that you might have already heard about. In this article, we
Internal links 101: the most Frequently Asked Questions
Internal links are a goldmine of SEO opportunities that are often underused or misused. Having worked as an SEO Specialist for
Squarespace SEO Fundamentals
Squarespace SEO shares the same base concepts that apply to all of the platforms. Search engines typically prioritise websites that
Google Images SEO Tips at SEJ Summit
“What Image Publishers Do to Find Success on Google Images” was the topic of a Google talk that Search Engine
What is thin content
What is thin content? This is something you may have already heard about, and it’s an issue you want to fix