SEO (Search Engine Optimization) is a process to optimise a website to rank highly on search engines in the organic listings, gaining consequently more traffic.
This needs to be qualified traffic, consistent and right for the exact intention of the user.
In this section, you will find several articles based on studies and our experience of nearly a decade in SEO. We suggest you practice, try out and test the solutions, verifying with data – and not opinions – what matches better the unique needs of your business and your clients’ persona.
SEO Tips change quite dramatically over time, so we also suggest you always check the publishing data on each source of information you rely on, be it video, articles, e-books. on-demand webinars etc.: many techniques and SEO tips that you could have been provided years ago are not to be considered surely reliable anymore, because of the continuous changes of algorithms and technologies.
We’re starting this Blog in 2017 with an experience of nearly a decade, in which we’ve seen a real metamorphosis from the odd Black-hat SEO Tips of invisible “Search engine text” added on pages, to bulk directories submission, throughout all the cute-named animals algorithms, Mobile first, to the current day of IPA, Internet of Things, voice search, and infinite possible evolutions, which we are extremely curious to discover and which we will share with you at our best, always.
In Our Blog, we will provide and share information on SEO at different levels, from the more basic ones to the more advanced, for SEO professionals.
You are always more than welcome to contribute to the discussions by commenting our articles so that we all will be able to learn from each other!
And if you find some piece of information interesting and useful, share it with friends on your social channels: we will be happy and we hope they will be, too!
Posted on November 28, 2019
Google BERT is the new algorithm update that’s being rolled out this week for the English language. Google anticipates it
Posted on July 25, 2019
I recently delivered a small video training on how to optimise your website for voice search I was glad to
Posted on May 21, 2019
Featured Snippets, Rich Snippets, Structured Data are technical terms that you might have already heard about. In this article, we
Posted on April 11, 2019
Internal links are a goldmine of SEO opportunities that are often underused or misused. Having worked as an SEO Specialist for
Posted on February 18, 2019
Squarespace SEO shares the same base concepts that apply to all of the platforms. Search engines typically prioritise websites that
Posted on October 25, 2018
“What Image Publishers Do to Find Success on Google Images” was the topic of a Google talk that Search Engine
Posted on October 19, 2018
What is thin content? This is something you may have already heard about, and it’s an issue you want to fix
Posted on September 07, 2018
In this article session, we’ll provide you with an on-page SEO checklist and some tips to strategically target keywords on your
Posted on July 17, 2018
One of the most frequently asked questions I get asked is how to change the permalink of a page in
Posted on July 10, 2018
Recently, I provided a client of mine with some guidelines for the most important content SEO best practices to pass