Category: SEO Tips
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SEO (Search Engine Optimization) is a process to optimise a website to rank highly on search engines in the organic listings, gaining consequently more traffic.
This needs to be qualified traffic, consistent and right for the exact intention of the user.
In this section, you will find several articles based on studies and our experience of nearly a decade in SEO. We suggest you practice, try out and test the solutions, verifying with data – and not opinions – what matches better the unique needs of your business and your clients’ persona.
SEO Tips change quite dramatically over time, so we also suggest you always check the publishing data on each source of information you rely on, be it video, articles, e-books. on-demand webinars etc.: many techniques and SEO tips that you could have been provided years ago are not to be considered surely reliable anymore, because of the continuous changes of algorithms and technologies.
We’re starting this Blog in 2017 with an experience of nearly a decade, in which we’ve seen a real metamorphosis from the odd Black-hat SEO Tips of invisible “Search engine text” added on pages, to bulk directories submission, throughout all the cute-named animals algorithms, Mobile first, to the current day of IPA, Internet of Things, voice search, and infinite possible evolutions, which we are extremely curious to discover and which we will share with you at our best, always.
In Our Blog, we will provide and share information on SEO at different levels, from the more basic ones to the more advanced, for SEO professionals.
You are always more than welcome to contribute to the discussions by commenting our articles so that we all will be able to learn from each other!
And if you find some piece of information interesting and useful, share it with friends on your social channels: we will be happy and we hope they will be, too!
Yoast SEO Guide Part Two: Readability Test for Beginners
Posted on June 09, 2018
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A few weeks ago, I published the first part of the Yoast SEO Guide on how to use Yoast SEO in
The difference between tags and categories in WordPress
Posted on May 31, 2018
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I’ve seen over time that one of the most frequent SEO issues is an unmanaged website structure. As your site
Link Building Strategies: Real Tips and Old Information
Posted on May 15, 2018
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No business owner can thrive alone, and a website with no links cannot succeed. As it happens with referrals to your
What Are Long Tail Keywords?
Posted on May 01, 2018
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And Why Do They Convert More? Understanding what long tail keywords are and when to use them can really impact
What’s the SEO difference between page and post in WordPress?
Posted on April 23, 2018
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In my blog posts, I generally try and provide information about some frequently asked SEO question. Today I would like to
How to use Yoast SEO in WordPress: Content Optimisation for Beginners
Posted on April 16, 2018
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WordPress is currently the most popular CMS (Content Management System), used by 30.4% of all websites, up from 13.1% seven years
10 tips on how to write a good meta description that increases your ranking
Posted on March 27, 2018
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When I’m training my clients on SEO basics, I always explain how important it is to create content that can
From business owner to content marketer – How to use your business blog
Posted on March 23, 2018
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Sara Bussandri, a good friend of mine, is a fantastic freelance writer and blogger. I asked her to share with us
What is a Google Penalty and how to avoid it
Posted on March 20, 2018
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Aiming to provide the best results to its users, Google needs to try and get rid of the ones it
5 Local Business Advertising ideas that 95% of your competitors don’t have
Posted on February 26, 2018
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Many small business owners struggle to find effective ways for their local business advertising. Some time ago I created a