Posted on February 21, 2018
Some weeks ago, I published a small Tutorial about Google Search Console – Google Webmaster Tools. Today, I’d like to show you one amazing feature that you can find in Google Search Console, which is basically a free tool that Google provides us, which helps us rank much better!
In Google Search Console, the Search Analytics section shows you all the pages on your website that are getting you traffic and which articles are getting impressions.
The difference between clicks and impressions may sound obvious, but it’s worth explaining anyway: every time you perform a search on Google, you see ten listings for every page. Then you decide which one to actually click on, according to its title, meta description, and so on (that’s why it is so important for them to be engaging!).
The ratio between impressions and clicks is called CTR or click-through-rate and CTR is an important criterion for ranking, as we explained in the article about your “unicorn content” and about Google RankBrain.
If you select “Queries”, Google Search Console will show you all the keywords that you’re getting impressions for and all the ones you’re getting clicks for.
What you can do to really increase your chances for ranking is to add all the keywords you’re getting impressions for to your copy for the relevant page. Do not add them in an unnatural, over-optimised way, or your reader will bounce off your site, finding your content artificial and untrustworthy, having too many keywords. You need to take those keywords that you’re seeing in Google Search Console, and add them to the article so that it flows naturally and provides educational information.
Your content will be longer and more thorough. Your traffic to that article will become much higher. This could take some time to happen, but the result is sure.
Synthesising, the 4 main tips how to use Webmaster Tools for SEO are:
- Make your content very thorough;
- Include the keywords in your title tag e meta description,
- Be creative and try to evoke curiosity in them so that people will want to read the article and click through.
- Check Google Search Console for the related keywords and add them to the page, so that it will become more relevant according to the LSI (Latent Semantic Index), which is a mathematical system used by a search engine to identify the semantically related words in the content and context of a webpage.
Let us know in the comments of the page if you found interesting results in the Search Analytics section of your Google Search Console. In case you need any assistance, just send us an email and we will be very happy to assist you with any doubt!