Posted on March 04, 2018
,Today I am so happy to host a guest post written by a great friend of mine, the amazing Business Coach Margaret Guillen, who is sharing with us some precious marketing tips coming from her long experience. These marketing tips have been helping already many passion-driven female entrepreneurs attract great clients and build a thriving, rewarding business. You can find many more of them on Margaret’s website, I hope they will help you earn a great living and do a work you love, too!
Here are Margaret’s 18 great marketing tips: spend 10 Minutes trying one of them every day!
- What do you actually want from your business? What’s your business vision? Do you have one? What do you want your business to look like in 5 years? 10 years? If you don’t
know where you’re going, how will you know when you get there? Do you know what success looks like to you? If not, how will you know whether you’ve achieved it? Spend 10 minutes thinking about what you want from your business, long-term.
- Spend 10 minutes working out who you’d love to work with. If you could spend all of your time selling to or working with one type of person, who would that be? This will be your
ideal customer. Some of the essential criteria are: they are easy to get in front of and they can afford what you sell.
- Why should people buy from you? Spend 10 minutes writing down why people love buying from you and working with you, rather than just listing generic ‘benefits’. If you’re not sure, ask some of your customers!
- Perfect your elevator pitch – In 30 seconds or less can you tell me what you do, what makes you special, and why I should care? That’s your elevator pitch. Think about how many times you are asked what you do; the better you get at explaining it, the more customers you will get.
- Fill in your social media profiles. Remember that your Facebook Page or Twitter account might be the first experience someone has of your business. You need to fill out the ‘about’ section, location and website links along with a summary of what you do.
- Don’t get overwhelmed by huge marketing tasks. Spend 10 minutes breaking one big marketing task into its smallest possible components. End up with a list of very small, and very manageable jobs, most of which you can tackle in 10-minute chunks.
- Start building your mailing list. You need to have a list of people to market to, so start collecting email addresses via your website, Facebook page and events. Make sure you have an
opt-in box on your website where people can sign up to receive information from you. Spend 10 minutes coming up with ideas for collecting email addresses from your ideal
- What could you offer as an incentive on your website and Facebook page to encourage people to sign up to your newsletter mailing list? Could you offer a free report, a top ten tips list,
a short video tutorial or podcast that your customers would love to get their hands on?
- Think about how you could use an e-book in your marketing. Could you offer it as an incentive for people to sign up to your email list, like your Facebook page or as a freebie
to add value to your products or services? Spend 10 minutes planning your e-book opportunities!
- Need to make every minute count? If you have marketing tasks that need doing, set a timer on your phone for 10 minutes and concentrate on that ONE task for the time allocated. Nothing else! You’ll be surprised at how much you get done when you set yourself a deadline!
- Pick something that you’ve been waiting, to get it perfect before you release it into the world. Be it a service, a product, a marketing idea: get it finished in 10 minutes, today.
It can’t bring you any business if it’s not out there. Refine it as you go but just get it done for now.
- Take a look at your website with fresh eyes. Is it aimed at your ideal customer? Is it likely to attract the right type of people, who value what you do and are willing to pay the right price? Do the images and words speak to your ideal customer? Are you speaking in their language and making them feel that they are in exactly the right place?
- When was the last time you looked at your website statistics? Do you know where your web traffic is coming from? Do you measure visitors? How much business your site is bringing? How many people find your site and then leave immediately, showing that they thought they would find something different to the reality?
- Have you set your goals for this year? How much money do you want to earn? How many services or products will you need to sell to achieve that? Do you know how many per each month?
Write it down in 10 minutes! Get some clarity on your goals and you are much more likely to achieve them.
- Set goals and targets each month. Give yourself something to aim for, and you are likely to do even better than you expected. Spend 10 minutes setting out what you want to achieve each month. This will give you what to focus on and it’s a great use of time.
- Ask for Testimonials & use them! Spend 10 minutes sending out polite requests for testimonials from existing clients. Good testimonials are perfect for your web page and promotional items.
- Networking. Spend 10 minutes researching networking events in your area that will get you in front of your ideal customers or potential partners. Check out websites and Facebook:
you’d be surprised how many there are. Not only are they a great way to get out of the house but think of every networking event as a mini marketing campaign.
- Register Your Business with Google Local Business. Google has been offering local businesses a chance to register their business address and phone number in its local listings for some time.
About Margaret Guillen, the Author:
Margaret Guillen is not I’m not just an accredited Life and Business Coach. She’s an NLP Master Results Coach. She works with her clients not only on strategies but also on their mindset. Her business coaching is customised to support their needs. She doesn’t use a cookie-cutter or one-size-fits-all approach. She works together with her clients to clarify their goals, prioritise their developments, and create a plan for them to get things done, enjoy the process and build a thriving business. Check her insightful business coaching tips here.