SEO (Search Engine Optimization) is a process to optimise a website to rank highly on search engines in the organic listings, gaining consequently more traffic.
This needs to be qualified traffic, consistent and right for the exact intention of the user.
In this section, you will find several articles based on studies and our experience of nearly a decade in SEO. We suggest you practice, try out and test the solutions, verifying with data – and not opinions – what matches better the unique needs of your business and your clients’ persona.
SEO Tips change quite dramatically over time, so we also suggest you always check the publishing data on each source of information you rely on, be it video, articles, e-books. on-demand webinars etc.: many techniques and SEO tips that you could have been provided years ago are not to be considered surely reliable anymore, because of the continuous changes of algorithms and technologies.
We’re starting this Blog in 2017 with an experience of nearly a decade, in which we’ve seen a real metamorphosis from the odd Black-hat SEO Tips of invisible “Search engine text” added on pages, to bulk directories submission, throughout all the cute-named animals algorithms, Mobile first, to the current day of IPA, Internet of Things, voice search, and infinite possible evolutions, which we are extremely curious to discover and which we will share with you at our best, always.
In Our Blog, we will provide and share information on SEO at different levels, from the more basic ones to the more advanced, for SEO professionals.
You are always more than welcome to contribute to the discussions by commenting our articles so that we all will be able to learn from each other!
And if you find some piece of information interesting and useful, share it with friends on your social channels: we will be happy and we hope they will be, too!
Posted on July 10, 2018
Recently, I provided a client of mine with some guidelines for the most important content SEO best practices to pass
Posted on December 12, 2017
One month ago, we provided you with the key to understanding Google Analytics hierarchy, filters and permissions. Today we would
Posted on November 27, 2017
We started explaining in our article on how to use local SEO for small businesses, how Google RankBrain is a
Posted on November 16, 2017
Some days ago, we published an article about the User Experience being nowadays one of the most important SEO Ranking
Posted on October 29, 2017
Website breadcrumbs are little navigational aids which help people visualise where they are on your site, and they also help
Posted on October 29, 2017
If we ask someone with no knowledge of SEO (Search Engine Optimisation), to try and guess which of two sites