In this category, you find all the articles related to Content Marketing news and training, aimed to let you understand how to develop a content marketing foundation from creating a content marketing strategy to consistently developing, repurposing, promoting and analyzing your content.
In the beginning, SEO was mainly a technical job, around meta tags, metadata, directories, hidden text and similar.
After the “animal” updates (Panda, Penguin, Hummingbird and so on), SEO has started to rely strongly on creating quality, engaging, credible, useful content.
Not just having the keywords in the right places, because duplicate, thin, poorly written content will let your website be penalised by Google.
For this reason, it has become necessary to keep updated with Content Marketing news and training and we hope this session will help you with this purpose.
What is content marketing with “unicorn” ambitions
As we promised in our article on the SEO testing, today we would like to share an interesting view on
Four factors that can increase your email click-through rate
Has it ever happened to you to send emails to your newsletter subscribers and to verify that some people open
Important lessons to be learnt from some results to SEO Testing
If we ask someone with no knowledge of SEO (Search Engine Optimisation), to try and guess which of two sites